Sunday, June 5, 2011

Frum Fashion Copy

Last week, Stylish, a new ultra-Orthodox fashion magazine was announced. While some of the clothing from this new magazine looks perfectly nice, fashionable even. yesterday I was reminded what more middlebrow clothing advertising in the frum community actually looks like.

Photo provided by Gila G.

It's hard to pinpoint what I like best about this ad that appeared in the Torah Times. Is it the name of the business, The Robe Spot? (Seriously, could this be a suitable name for a store anywhere outside the frum world?) Or that somewhere out there there is still a sizable market for nightgowns and that it's preferable to have said sleepwear imported rather than homegrown?

This ad also leaves me with so many questions. For instance, "Skirts, like Biz" -- do the proprietors mean that one of the brands they carry is the one I wrote about for the denim slideshow? (And it's spelled "Bis" not "Biz." I definitely feel like there is a LOL Cats potential with that one.) Or that you can find skirts similar to the Bis variety, as in knockoffs? And what do "Campers Nightgowns" look like? I keep thinking of camper vans.


A said...

Hmm. The idea of the magazine sounded like a great idea. E.g. A story on breast cancer and a good way to remember to check oneself is while at the mikveh. Stuff they put in mainstream magazines but with a decidedly haredi twist.

That was until they mentioned that they would never talk about relationships and "In the home design section, we'll always present a classic look." What is the classic look? Lots of heavy, dark wood furniture with only sets of gold-leafed religious books? I suppose it's a start.

A said...

Also, I like that the Robe Spot uses a lily as their emblem. Everyone knows that lilies are just code for ladyflowers. :-D

Dvora Meyers said...

I actually didn't know that lilies are code for lady flowers. Every day I learn something new :)

As for your comments about the new magazine, Stylish -- this is really the problem with censorship. By refusing to discuss whole segments of human experience (relationships, etc.) you fail to really engage with people.